• Bitget Crypto Exchange has secured comedian Adam Devine as their brand ambassador for a one-year partnership.
• The new partnership is part of the company’s ‚#SetForChange‘ campaign, which focuses on promoting crypto education and adoption.
• This follows recent rebranding initiatives by Bitget, such as introducing AI features and copy trading.
BitGet Secures Adam Devine as Brand Ambassador
Bitget Crypto Exchange has announced a one-year partnership with American actor and comedian Adam Devine to promote crypto education and foster adoption through „an engaging and lighthearted approach“. Gracy Chen, the Managing Director of Bitget, said that this move will help lower the knowledge barrier around crypto and Web3 in order to attract more youth who will be key builders in creating a more crypto-friendly future.
Adam Devine Captures Attention of Millennials & Gen Z
The news is part of Bitget’s latest ‘#SetForChange’ campaign following its recent rebranding initiative. This emphasizes the new way of life that involves embracing contemporary financial tools like Web3 and crypto. Adam Devine has been chosen by Bitget because he has managed to capture the attention of millennials & Gen Z – who have grown up with increasing crypto adoption – who will play an important role in promoting it further.
Previous Celebrity Partnerships
This is not BitGet’s first celebrity partnership as they recently joined hands with iconic Argentine footballer Leo Messi to give his fans an opportunity to explore Web3 and trading cryptocurrencies on their platform. Furthermore, there have been other famous celebrities such as Matt Damon who starred in Crypto.com’s ad famously telling viewers that „fortune favors the brave“.
Recent Projects from BitGet
In addition to their celebrity partnerships, BitGet has also been busy working on various projects this year such as becoming the first centralized exchange to support decentralized data warehouses Time & Space; launching a cryptocurrency lending program; reaching $1.44 billion reserves; managing director Gracy Chen revealing plans about launching an Initial Exchange Offering (IEO) platform; among others.
Overall, it is clear that despite facing bear markets along with legal disputes & regulatory challenges, celebrities are still interested in partnering up with exchanges like BitGet to promote cryptocurrency adoption amongst millennials & Gen Zers – something which should be welcomed by all stakeholders involved!